Mexico City’s Ministry of Environment (SEDEMA) and Mexican technology company Steren signed a cooperation agreement on Sept. 17 to promote the proper management of electrical and electronic waste as part of the city’s push toward a circular economy.
Under the agreement, Steren will install 80 fixed collection points at its stores across Mexico City. Identified with totems, the stations will allow consumers to dispose of electrical and electronic waste for recycling or recovery. Officials said the initiative aims to prevent waste from ending up in unsuitable sites that pose environmental risks and to strengthen recycling practices in the capital.
“This effort is a call to action to take advantage of this alliance and actively participate in the collection of electronic waste to strengthen the circular economy,” said Alejandra Atzín Ramírez, Director of Environmental Culture, SEDEMA.
Roberto Castillo, Director General of Coordination of Policies and Environmental Culture, SEDEMA, said the initiative addresses one of the most pressing waste management issues globally. He emphasized that the collaboration between the public and private sectors seeks to increase the recycling rate of electronic waste.
Karla Ortiz, Corporate Lawyer, Grupo Steren, added that the agreement reflects a joint effort with SEDEMA to improve environmental outcomes.
Julia Álvarez, Director, SEDEMA, said the fixed points respond to citizen demand for permanent sites to complement SEDEMA’s Reciclatrón program, which provides itinerant collection. “For these very ambitious goals the city has set to transition to a circular city, the work with the private sector is essential,” she said.
In addition to installing return points, the agreement includes awareness campaigns, training, and actions to encourage citizen participation in the separation and responsible disposal of electronic waste.
So far in 2025, SEDEMA has held 23 Reciclatron events across Mexico City, gathering 214t of electronic waste and 11,600 kg of batteries from 14,000 people and 480 companies and institutions.
