Delivering change where it matters most: on your doorstep
At Amazon, we are committed to building a sustainable business that benefits employees, customers, and communities. Our new campaign brings this commitment to life by focusing on two areas that customers experience first-hand: packaging and transportation.
Over 50% of deliveries now come with less packaging, or with no added packaging at all. This reduction helps cut waste and makes recycling easier for households across Europe. A simple change, but one that customers are already seeing on their doorstep.
By the end of 2025, 10,000 electric delivery vehicles will be used for Amazon deliveries in Europe, serving cities and towns across our markets. These vehicles help reduce emissions, improve air quality, and show what the future of sustainable logistics can look like in practice.
Together, these initiatives reflect our drive towards a net-zero carbon future. They are not distant corporate goals, but visible, street-level changes that communities and our customers can see every day.
Investing in people
Our lates advertising campaign also celebrates Amazon employees across Europe and the opportunities available to them. One of the benefits we are most proud of is Career Choice, a programme that funds education and training for eligible employees in the field of their choice. In Europe, this represents an average annual contribution of up to €3,000 per associate, per year, every year and we have recently enhanced the policy by removing previous limits and employee contributions. This makes it easier for people to gain the skills they need to build their careers, whether at Amazon or beyond.
We are also highlighting some of the family benefits available to employees. For example, in Germany, new parents can receive a Family Bonus equivalent to up to 75% of their monthly salary, while in France we offer extended paid parental leave so parents can spend more time with their families. These programmes are part of our ongoing commitment to be a good employer and to provide meaningful support to employees at key moments in their lives.
Looking ahead
In July 2025, we published our latest global Sustainability Report, which set out our progress and the challenges ahead. This new campaign builds on that work by bringing our commitments closer to people’s everyday experiences.
Whether it is reducing packaging waste, deploying electric vehicles, funding education, or supporting families, we are making real, measurable progress. And while there is always more to do, we believe these steps show the kind of sustainable, people-focused business we are working to build.
